(Reuters) – Target is planning to cut LGBTQ-themed merchandise from some of its stores during Pride Month this June, Bloomberg News reported on Thursday, after a backlash hit sales of the retailer last year.
Target plans to offer the full assortment of the merchandise online but is examining store-level data to decide which physical locations will carry the products, the report said, citing people familiar with the matter.
The company did not immediately respond to a Reuters request for comment.
Last year, Target was forced to remove some items from transgender designer Erik Carnell’s Abprallen brand, pointing to an increase in customer-employee confrontations and incidents of Pride merchandise being thrown on the floor.
(Reporting by Aishwarya Venugopal in Bengaluru; Editing by Pooja Desai)
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