PENFIELD, N.Y. — As arctic temperatures continue to grip the area, some local businesses are struggling to attract customers. News10NBC’s Erin Mahon spoke with restaurant owners in Penfield about how the cold weather is affecting their operations.
Several restaurants reported an increase in online orders during the cold spells. However, the owner of Rosey’s Italian Cafe, Richard Vitale, said it is not enough to make up for the loss in dine-in customers.
“We keep an eye on the forecast and we adjust accordingly,” Vitale said. “If we have to adjust our staff, reduce our purchasing…things like that to try and make a balance. You try to stay positive. You’re cooped up in the house a lot and it’s so cold out, but we’ll stay positive.”
Vitale explained that delivery apps take a portion of the profits, and the inability to sell alcohol online further reduces revenue despite a steady flow of online orders.
Delivery app DoorDash informed users that during bad weather, demand could exceed the number of available drivers, leading to a potential weather impact fee. In extremely bad weather, the app might stop orders altogether, affecting both in-person and online sales for restaurants.
News10NBC meteorologists work around the clock to provide informed weather coverage. If you’re thinking of heading out this weekend, check the News10 First Alert Weather app for updates on outside conditions. To download, search “WHEC First Alert Weather” in the app store.
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