Arab World’s Oud Fragrance Wafts Into Western Perfume Industry
Known as agarwood in English, oud is a key element in traditional Arab culture and religion and is used in incense and perfumes—and now it is gaining popularity as a novel note for perfumes in Western countries too
By Omnia Al Desoukie/The Media Line
Manal Muffin always wanted to create a product that would represent her and be liked by others, regardless of where they live.
“Everyone uses perfumes no matter where they’re from. Given that I live in the UAE, an Arab country where fragrance is a huge part of the culture, it just made sense to go ahead with this idea,” she said.
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